Product imagery for home, garden and DIY brands. London.
For brands supplying UK home, garden and DIY retailers.
A production house for product imagery and film for UK home, garden and DIY brands, built on its own AI engine and run by people who check every frame against the retailer's written specification. One product or a whole range, delivered in days, owned by you outright.
08Brass garden tap on oak post
12Brass table lamp
19Cordless drillOne product, every image
One supplier photograph in. Listings, lifestyle, campaign, social and film out, all checked against the retailer's written specification.
Your first frame is free to judge. A human replies, usually the same working day.
The Platform
Same brief, same can. ChatGPT invents one. The Platform returns yours, to the retailer's specification, checked.
The technology
Measured in millimetres and placed at true scale against the surface it stands on.
Shape fixed by your photography, dimension sheets and CAD drawings, never invented.
Image and film models directed by a rule set written for home, garden and DIY.
Thirty yearsBacked by thirty years of UK home, garden and DIY industry knowledge, through the partners behind the business.
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PRODUCT 09Brass garden tap on oak post
Ten products. One house.
Three ways in
We make it for you.
Send one photograph of the product. We build every image and video the range needs, check each one against your retailer's written specification, and deliver in days.
Your team makes it, on our engine.
Your people brief it in plain English. Your brand, your products and your retailer specs are locked inside, so what comes back is on brand every time.
Access is by invitation and never to two brands in the same aisle.
We teach your team to make it.
An audit of what you already have, hands-on training on your own products, and a written playbook so the standard holds after we leave.
Not sure which? Start with The Studio. One product in, one frame back, then decide.
Rights assigned to you outright.
Why imagery gets rejected
Most imagery fails before anyone judges the photography.
Wrong background value. Product too small in the frame. Margin off. Colour profile wrong. File named wrong. We read the retailer's written specification first and check every frame against it before release. If it will not pass, it does not leave the building.
Wrong background value.
Product too small in the frame.
Margin off.
Colour profile wrong.
File named wrong.
Dimensions wrong for the slot.
Delivered in days, not quarters.
Before and after
Drag the handle across each pair.
<>BeforeAfterTable lamp Lifestyle
<>BeforeAfterDrill Campaign
The standard
Checked against the written document.
Checked against the written document.
Checked against the written document.
Checked against the written document.
Checked against the written document.
Checked against the written document.
Checked against the written document before release rather than after rejection.
From the founder
I started ClearFrame because I kept watching good products get rejected at range review for bad photographs. The product was right. The imagery was not.
So we built a house that treats the retailer's specification as the brief and checks every frame against it before you ever see it.
Send us one product. You will know from one frame whether we are the right house for you.
Joe Arthur, Founder. London.
Checked against the retailer's written specification.
FAQ
Yes, and it is checked against the written document before release rather than after rejection.
You do, outright. Rights are assigned on delivery. No rental, no licence window.
Yes, most of the work is made that way by design. A spring campaign is built in the depths of winter and has to be believable.
Send one product. You get one frame back, made properly, so you judge the actual output rather than somebody else's portfolio.
Yes, including what may be generated, what must be disclosed under the rules that took effect in August 2026, and what must never be altered on a product image.
That is The Studio, and plenty of clients run both.
Rights assigned to you outright.
Contact
13. Close
Delivered in days, not quarters.