ClearFrameStudio

01 The Studio. We make it for you.

For brands supplying UK home, garden and DIY retailers.

Send the product. Receive the campaign.

Done for you, start to finish. One photograph in, every image and video the range needs out, built to your retailer's written specification, checked before it leaves the building and delivered in days. Owned by you outright.

A product lit in the ClearFrame studioThe StudioOne product in, one frame back

One product, every image

Send one photograph. This is what comes back.

One supplier photograph in. Listings, lifestyle, campaign, social and film out, all checked against the retailer's written specification.

Listing, cut out on white
01Listing, cut out on white1:1
Scale, in the hand
02Scale, in the hand1:1
Lifestyle, oak sideboard at dawn
03Lifestyle, oak sideboard at dawn1:1
Lifestyle, walled garden in summer
04Lifestyle, walled garden in summer1:1
Lifestyle, stone terrace at dusk
05Lifestyle, stone terrace at dusk1:1
Lifestyle, glasshouse in the rain
06Lifestyle, glasshouse in the rain1:1
Campaign hero, black and gold
07Campaign hero, black and gold16:9
Social, nine by sixteen
08Social, nine by sixteen9:16
Film still, morning kitchen
09Film still, morning kitchen16:9
Winter, frosted step
10Winter, frosted step1:1
Flat lay, from above
11Flat lay, from above1:1
Begin with one frame

Your first frame is free to judge. A human replies, usually the same working day.

How it runs

Five stations, brief to delivery.

01

The brief

Taken in plain English, not a form. What the product is, which retailer it is going to, what the range review needs and when. We write the specification back to you before anything is built.

02

The build

The scene gets built before the light goes on. Surfaces, props, planting, the room around it.

03

The light

Hard key, real weather, or a blacked out studio with the product suspended in it. The lighting decision is the brand decision.

04

The check

Every frame is checked against the retailer's written specification before release. Background value, fill of frame, margin, colour, file naming, dimensions. If it will not pass, it does not leave the building.

05

The delivery

Named, sized and ready to upload, in the formats your team already uses. Rights assigned to you outright.

Begin with one frame

Checked against the retailer's written specification.

What comes out

Four kinds of output, one house.

To retailer spec

Listings

Cut outs, packs, dimension and scale shots, built to the written requirement and checked against it.

Product in use

Lifestyle

Room and garden sets, seasonal variants, hand and model shots, the product doing its actual job.

Shot to brief

Campaign

Hero and key visual, print, out of home, forecourt and trade, framed for every crop from the start.

Social and trade

Film

Social cuts, demonstration, exhibition loops, silent and captioned because most of it plays on mute.

Formats

From one master.

16:91:19:16Print
Begin with one frame

Rights assigned to you outright.

The standard

Retailer specification, explained.

Background value

The exact value the retailer asks for, not nearly white.

Fill of frame

The product at the size the slot demands, never lost in the tile.

Margin

Clear space on every side, measured, not eyeballed.

Colour profile

The profile the document names, embedded, so colour holds on upload.

File naming

Named the way the retailer system reads it, first time.

Dimensions

Pixel dimensions and ratio to the written requirement, at an integer multiple.

Checked against the written document before release rather than after rejection.

Begin with one frame

Delivered in days, not quarters.

Before and after

One photograph in. The finished frame out.

Drag the handle across each pair.

Ring vase, beforeRing vase, after<>BeforeAfter

Ring vase Lifestyle

Table lamp, beforeTable lamp, after<>BeforeAfter

Table lamp Lifestyle

Drill, beforeDrill, after<>BeforeAfter

Drill Campaign

The year

Four seasons, made in advance.

The range is bought before the season opens, so the imagery is made in the quarter before the one it sells in.

Spring, the buying season opens
Spring

The buying season opens

Everything on the shelf is bought in February, so the imagery has to exist before the season does.

Summer, the campaign runs
Summer

The campaign runs

One good afternoon of light, framed for a listing tile, a forecourt banner and a nine by sixteen social cut on the same day.

Autumn, the weather arrives
Autumn

The weather arrives

British weather is a feature, not a problem.

Winter, indoors and the next range
Winter

Indoors and the next range

The quiet quarter is when the work gets made, next season banked while the shelves are full of this one.

The year in full

Begin with one frame

A human replies, usually the same working day.

FAQ

Asked before the first frame.

Do you work to our retailer's specification?+

Yes, and it is checked against the written document before release rather than after rejection.

Who owns the images?+

You do, outright. Rights are assigned on delivery. No rental, no licence window.

Can you make imagery out of season?+

Yes, most of the work is made that way by design. A spring campaign is built in the depths of winter and has to be believable.

How do we start?+

Send one product. You get one frame back, made properly, so you judge the actual output rather than somebody else's portfolio.

Do you train on generated imagery?+

Yes, including what may be generated, what must be disclosed under the rules that took effect in August 2026, and what must never be altered on a product image.

What if we want to make it ourselves?+

That is The Platform for teams producing imagery every week, and The School for teams who want to make it in house. Plenty of clients run The Studio alongside both.

Begin with one frame

Checked against the retailer's written specification.

Begin with one frame

Send one product. We return one frame, made properly.

No pitch deck, no portfolio of somebody else's work. You judge the actual output on your own product, then decide.

Start a project

Plain English is fine. Which retailer, which range review, what you already have.

ClearFrame Studio Ltd, London. Company 16941517. We reply from a named person, never a bot. Sending this means you are happy with our privacy policy.

Rather talk?

Book a call.

Thirty minutes with a named person, at a time that suits you.

Book a call

What happens next

  • A named person reads it, usually the same working day.
  • We write the specification back to you before anything is built.
  • One frame comes back for you to judge on your own product.
  • Rights assigned to you outright on delivery.

10. Close

Send one product. We return one frame.

Delivered in days, not quarters.