ClearFrameStudio
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The only specialised AI for home, garden and DIY.

The first imagery engine built only for home, garden and DIY.

  • Outperforms ChatGPT, Gemini and Claude on home, garden and DIY. Built for one industry, nothing else.
  • It knows your retailer's specification before you type a word.
  • The product stays the product. Every frame checked before you see it.
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The Platform: results with every check shown
The PlatformResults, every check shown

The comparison

The same brief. ChatGPT, Gemini and the Platform. One returns your product.

The brief"A stoneware ring vase, listing cut out on white." Then "the same vase on an oak sideboard at dawn."

The supplier's own photograph of the ring vase
What the supplier sentOne phone photo, on a dim shelf.
Listing, cut out on white
ChatGPT: listing result, a different can
ChatGPT
Gemini: listing result, a different can
Gemini
The Platform: the supplier's own can, cut out on white to the retailer's specification
The Platform. Your can, to specification, checked.
Lifestyle, oak sideboard at dawn
ChatGPT: lifestyle result, a different can
ChatGPT
Gemini: lifestyle result, a different can
Gemini
The Platform: the supplier's own can on a oak sideboard at dawn
The Platform. Your can, in the scene you asked for.

ChatGPT and Gemini invent a can. The Platform returns your can, to the retailer's specification, checked.

Faster to a passing frame. Closer on the first pass. Accurate to the product you sell.

ChatGPTClaudeThe Platform
Built forEverythingEverythingHome, garden and DIY only
Returns your actual productInvents oneNo imagesYes, from your photograph
Knows your retailer's specificationNoNoHeld, and checked on every frame
Answers likeA generalistA generalistA range manager
Your brand and productsTyped in each timeTyped in each timeHeld privately, never shared
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Built from the photograph you already have.

Beyond images

Ask it what a range manager would ask.

Ask ChatGPT or Claude and you get a general answer. Ask the Platform and you get the sector's answer: the products, the materials, the seasons, the retailers' written specifications, and what makes a listing pass or fail.

Specification

Which format does this retailer want for a listing hero, and what fails most often?

Specification

How do two retailers' specifications differ for the same product?

Season

What should a spring garden range have imaged by February, and in which formats?

Delivery

Name and size these files for upload.

The check

Which of these three frames will pass, and why not the other two?

Brand

Compare the two lifestyle scenes against the brand references held for us.

The PlatformHeld for you
Which format does this retailer want for a listing hero, and what fails most often?
The Platform

Square, on pure white, the product filling the frame with a clear margin all round, named to their pattern. The usual fail is background value: nearly white reads as grey on their site and is sent back.

Your three heroes pass every check. Shall I name and size them for upload?

Yes. And the lifestyle frame for the same can.
Brief the engine in plain EnglishSend

Not a chatbot with a camera. A production house, in software, that your team can brief like a conversation.

What comes back is on brand, on spec and ready to upload. The answer, not the working.

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Sector knowledge, held for your brand alone.

How it feels

Six screens, brief to library.

What your team sees, in the order they see it.

The brief, as you would type it
Screen 01The Platform
01

The brief, as you would type it.

Plain English, the way you would say it to a colleague. Which product, which retailer, what the range review needs and when.

The engine reads the specification back
Screen 02The Platform
02

The engine reads the specification back.

Before anything is built, the retailer's written requirement is read back to you. Background value, fill of frame, margin, naming, dimensions.

Built, lit, checked
Screen 03The Platform
03

Built, lit, checked.

The scene is built, the light is decided, and every frame is checked against the specification before it reaches you.

Results with every check shown
Screen 04The Platform
04

Results with every check shown.

Each frame carries its checks. You see what passed and why, not a thumbnail and a hope.

A fail must say why
Screen 05The Platform
05

A fail must say why.

Mark a frame F and the reason is required. The next build learns from it, and nothing vague goes back to the engine.

Your library, every format
Screen 06The Platform
06

Your library, every format.

Every approved frame, named, sized and ready to upload. One master, then every format your channels use.

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A working demo on a sample range. No sign up, nothing saved.

What is held for you

Set up once with us. Then held.

Brass kitchen mixer tap

Held

Brand

Palette, finishes, tone, mood board. Every draw comes back on brand, not nearly on brand.

Brass garden tap on oak post

Held

Product

A reference for every SKU, with its dimensions and materials. The product stays the product.

The engine

Held

Specification

Each retailer's written requirement, applied and checked before anything is released.

Your team briefs. The engine remembers.

The standard

Six checks on every frame, before you see it.

  • Background value
  • Fill of frame
  • Margin
  • Colour profile
  • File naming
  • Dimensions

Checked against the written document before release, not after rejection.

Exclusivity

By invitation. Never two brands in the same aisle.

Your brand, your products and your retailer specifications, held privately and never shared.

  1. 01

    By invitation

    Not self serve. We set it up with you and train your team.

  2. 02

    One brand per category

    If your aisle is already spoken for, we say so plainly.

  3. 03

    Held privately

    What is held for you is yours. It never informs another brand's work.

Ask for an invitation

We check the aisle, then reply.

Access

Four questions, answered plainly.

Who can use it?+

Your marketing, ecommerce and range teams. Training is included, and The School exists for teams that want to run it properly.

Why invitation only?+

Because it holds your brand and your retailer specifications, and that only works when we have set it up with you. It is never open to a competitor in your category.

Do we own the output?+

Yes. Rights are assigned to you outright, exactly as they are through The Studio.

What if we then want the work done for us?+

That is The Studio, and plenty of clients run both.

Ask for an invitation

Tell us what your range looks like.

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Four fields. We check the aisle, then reply.

Goes straight to the studio. A human replies, usually the same working day. Sending this means you are happy with our privacy policy.

ClearFrame Studio Ltd, London. Company 16941517. We reply from a named person, never a bot.

Rather talk?

Book a call.

Thirty minutes with a named person, at a time that suits you.

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Before you write

  • Access is by invitation and never to two brands in the same aisle.
  • Your brand, products and specifications are held privately.
  • Rights to everything made are assigned to you outright.

10. Close

Join the first brands in.

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The first of its kind. Built for one industry only.