The year. Home, garden, DIY and trade.

A British brand sells all year. So does the imagery.

Spring planting, high summer, the first gale, hard frost. Your catalogue has to carry every one of them, and each has to exist months before the season does. Switch the season to see the same year change character.

Begin with one frame Book a call

Showing spring

Spring, the buying season opens

Everything on the shelf is bought in February.

Everything on the shelf is bought in February, so the imagery has to exist before the season does.

Range reviews land long before the customer thinks about a garden. That means building the season before it arrives and making it believable, which is a craft problem, not a calendar problem.

Output: Listings, cut outs, packs
Turn: Ahead of range review
Spec: To retailer requirement

Summer, a garden in late afternoon light

Summer, the campaign runs

One good afternoon of light, used properly.

One good afternoon of light, framed for a listing tile, a forecourt banner and a nine by sixteen social cut on the same day.

Peak season imagery has to work in all three places at once. We build and frame for every crop from the start rather than cropping down and hoping.

Output: Lifestyle, campaign, film
Formats: 16:9, 1:1, 9:16, print
Rights: Assigned to you outright

Autumn, the weather arrives

British weather is a feature, not a problem.

Most category imagery pretends it never rains. The customer knows it does.

Product shown surviving a gale sells harder than product floating in permanent sunshine, and it photographs better.

Output: Durability, in use, trade
Approach: Weather built in
Check: Before it leaves the building

Winter, indoors and the next range

The quiet quarter is when the work gets made.

Interiors, tools, storage, lighting. And the whole of next season, built and banked while the shelves are still full of this one.

Brands that get ahead here stop paying rush rates in March.

Output: Interiors, tools, storage
Planning: Next season banked
Access: Clients received by engagement

06. Close

Next season is made in this one.

Begin with one frame See the work

A spring campaign, built in the depths of winter, and believable.