The technology
Built for precision in home, garden and DIY, not for everything. Backed by thirty years of UK home, garden and DIY industry knowledge, through the partners behind the business.
Spatial
Every product measured in millimetres and placed at true scale against the surface it stands on. Camera height and lens are chosen for the space, so a planter sits on a terrace the way it will in a garden.
Geometry
Your product's geometry comes from your photography, dimension sheets and CAD drawings where you have them, never from the model's imagination. The reference carries the shape. The words describe the scene.
Direction
Image and film models directed by a rule set written for home, garden and DIY and nothing else: the reference law, the retailer's written specification, the scene law. Every frame checked before it leaves the house.
Blueprint
Height, width and depth are fixed in millimetres before a frame is built. The scene is drawn around the product, never the other way round.
How it works, shown
Six steps, one supplier photograph, followed all the way through with the real files.
One supplier photo, a dim shelf. This is all we were sent.
Specification card
Stoneware ring vase
Measured in millimetres. Held as data beside the photograph, never drawn on it.
Placed at true scale. The vase against the sideboard it stands on, both in millimetres.
Built from the photograph, in the scene asked for. The vase is the vase. The sideboard, the light and the time of day are described in words.
Retailer specification A
Checked against the written specification. If it will not pass, it does not leave the house.
Named, sized and ready to upload.
Swipe or use the arrows to follow the can.
The same method on every product, every frame.
03. Close
Built for precision in one sector, not for everything.