01
The audit
We go through what you already have, listing by listing, against the specification it was supposed to meet. Done before we arrive.
- Where listings fail today
- What is reusable
- What has to be reshot
03 The School. We teach your team to make it.
For brands supplying UK home, garden and DIY retailers.
We teach your team to produce like a studio.
An audit of what you already have, hands-on training on your own products, and a written playbook so the standard holds after we leave. Including governance for generated imagery under the rules that took effect in August 2026.
The SchoolAudit, training, playbookThree stages
Audit, train, leave something behind.
Your team and your products in. Audit, training and playbook out.
02
The training
Hands on, on your own products, in your own space. Not a slide deck about photography.
- Set building and light
- Specification and checking
- Working with generated imagery
03
The playbook
Written down, so the standard survives the person who was on the course leaving.
- House rules per retailer
- Naming and delivery
- AI governance and disclosure
Book the audit
A human replies, usually the same working day.
Why this exists
Most teams do not need an agency. They need a standard.
The product was right. The imagery was not.
A lot of brands already have someone in house who can shoot. What they do not have is a written standard, a check against the retailer specification, and a way of working that survives a busy quarter.
That is a training and governance problem, not a production problem, and buying more production does not fix it.
Generated imagery has made this sharper. The tools are in everyone's hands, the failure modes are not obvious, and the regulatory position moved again in August 2026.
The School covers what may be generated, what must be disclosed, what must never be altered, and who signs it off. Then it writes the answer down, so it holds after we leave.
Book the audit
Checked against the retailer's written specification.
Curriculum
What the training covers.
Taught on your own products, in your own space, against the retailer specification you actually deliver to.
Stage two
Set building and light
The scene gets built before the light goes on. Surfaces, props, planting, the room around it. Then the lighting decision, which is the brand decision: hard key, real weather, or a blacked out studio with the product suspended in it.
- Surfaces and props
- Planting and season
- Key, fill and weather
- Product in use
Stage two
Specification and checking
Reading the retailer's written specification first, then checking every frame against it before release rather than after rejection. Background value, fill of frame, margin, colour profile, file naming, dimensions.
- The six checks
- Reading the document
- Sign off before release
Stage two
Working with generated imagery
What the tools can and cannot do for a product range, how to brief them so the product is never described and never altered, and how to tell a frame that will pass from one that will not.
- Briefing from the product
- What must never change
- Judging the output
Stage three
Naming and delivery
Named the way the retailer system reads it, sized at an integer multiple of the slot, one complete drop per range. Rights, folders and the review record written into the playbook.
- File naming
- Sizes and ratios
- One complete drop
Stage three
AI governance and disclosure
Under the rules that took effect in August 2026: what may be generated, what must be disclosed and where, what must never be altered on a product image, and who signs it off. Written as house rules your team can hold to after we leave.
- What may be generated
- What must be disclosed
- What must never be altered
- Who signs it off
Book the audit
Rights in the playbook assigned to you outright.
Who it is for
Teams who make imagery in house.
In house teams
Teams who make imagery in house
Someone who can shoot, a retailer specification nobody has read in full, and rejections that arrive after the work is done.
Brand and marketing
Teams buying imagery every season
A standard to brief against and check against, so what comes back from any supplier is judged against the same written document.
Retailers and partners
Supplier onboarding programmes
The same standard taught across a category, so every supplier delivers to the written specification first time.
Not sure which door? Start with The Studio. One product in, one frame back, then decide.
FAQ
What people ask before booking.
How long does it take?+
The audit is done before we arrive. Training runs on your own products, in your own space, and the playbook follows within a fortnight.
Do you train on generated imagery?+
Yes, including what may be generated, what must be disclosed under the rules that took effect in August 2026, and what must never be altered on a product image.
Do we need our own kit?+
No. The training runs on what you already have and what you already make. Where kit would change the result, the playbook says what and why.
Who owns the playbook?+
You do, outright. It is written for your products, your retailers and your team, and it stays with you.
What if we then want the work done for us?+
That is The Studio, and plenty of clients run both. Training the team does not stop us producing the volume.
How do we start?+
Tell us what your team makes today and where it falls down. A named person replies, and the audit starts from there.
Book the audit
Delivered in days, not quarters.
Book the audit
Tell us what your team makes today.
Which retailers, what gets rejected, what you already shoot in house. Plain English is fine.
What happens next
- A named person reads it, usually the same working day.
- The audit is done before we arrive.
- Training runs on your own products, in your own space.
- The playbook follows within a fortnight and stays with you.
08. Close
Train the team. Keep the standard.
A human replies, usually the same working day.